베조스는 AWS가 수도, 전기, 가스처럼 저렴한 공공 서비스가 되기를 원했다. 단기적으로는 돈을 잃는다해도.. 그는 ‘스티브 잡스의 실수’를 되풀이하고 싶지 않다고 말했다. 가장 수익성이 높아지는 선에서 아이폰의 가격을 책정해 버렸기 때문에 스마트폰 시장이 피 튀기는 각축장이 되었다는 것이다. 베조스는 마진이 높으면 경쟁자들이 연구 개발에 더 많이 투자하고 경쟁자들을 더 많이 끌어 당기지만, 마진이 낮으면 고객을 더 많이 끌어당기는 한편 경쟁을 방어하기 쉬워진다고 생각했다.
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다시 한번 깊게 생각해 볼 말인거 같다.
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